Behind the Scenes: How Toolrealm Created the Mobile Flux Personal Finance Platform

Vincint Coetzer founder and creative director at Toolrealm, explains, “Flux isn’t just another mobile app – I wanted to design something that resonates with a personal brand.” The brand’s flexible design and clean aesthetic immediately captivated, as Coetzer opted for a more subtle approach to color that lent an air of sophistication.

Toolrealm’s brand design takes a refreshingly retro turn, embracing bold and irresistible serif fonts that elevate the entire experience. This particular project saw Vincint harness the power of these timeless typographic elements to craft a truly distinctive identity.

Following a renewed strategic vision from Coetzer, the updated Flux look – complete with a revamped website and merchandise – is tailored to complement the brand’s extensive library and social media presence. Within the crowded production landscape, Flux now stands out with a more captivating personality. As Coetzer reveals, “We wanted it to feel in line with exciting brands like Chariot, but with a slightly more bespoke, less template-driven feel.”

The refreshed wordmark retains Flux’s signature liquified title, set in the incredible Ethnic serif. “I was looking for something simple with tall, narrow characters in a relatively hefty weight that gave the correct impact,” Coetzer explains, “and would also work harmoniously across the entire brand identity.”
“We didn’t customize it, as we wanted a system the client could use themselves,” adds Coetzer, “but that gave that customizable approach and bespoke look without the need for designers every time.”

Warriors of the Winter Star (1974 Demo)

Warriors of the Winter Star (1974 Demo)

Behind the Scenes: How Toolrealm Created the Mobile Flux Personal Finance Platform

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